Effective Date: June 13, 2025
Last Updated: June 27, 2025
1. Introduction
Element Lifestyle Retirement Inc. (“we,” “us,” “our,” or the “Company”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with British Columbia’s Personal Information Protection Act (PIPA) and other applicable privacy laws.
2. Contact Information
Privacy Officer:
Veronica Da Conceicao
Director of Sales
Element Lifestyle Retirement Inc.
438 W King Edward Ave
Vancouver, BC V5Y 0M5
Email: privacy@elementliving.com
3. What Personal Information We Collect
We collect the following personal information from visitors to our website who express interest in purchasing a condo or renting an independent living suite:
- Name (first and last name)
- Email address
- Phone number
- Any additional information you voluntarily provide in contact forms or communications with us
We only collect personal information that is necessary for the purposes outlined below.
4. How We Collect Personal Information
We collect your personal information:
- Directly from you when you complete contact forms on our website
- When you email or call us with inquiries
- When you subscribe to our newsletter or updates
- Through voluntary communications and interactions with our sales team
5. Why We Collect and Use Your Personal Information
We collect and use your personal information for the following purposes:
- Primary Purpose: To contact you about purchasing and leasing opportunities for condos and independent living suites in our community
- Communication: To respond to your inquiries and provide information about our services
- Relationship Management: To maintain records of our communications and your interests
- Marketing: To send you updates about availability, pricing, and community news
All uses of your personal information are limited to purposes that a reasonable person would consider appropriate in the circumstances.
6. Consent
Express Consent
By providing your personal information through our website or in communications with us, you are giving us your express consent to collect, use, and disclose your personal information for the purposes outlined in this policy.
Withdrawing Consent
You may withdraw your consent at any time by contacting our Privacy Officer using the contact information provided above. Please note that withdrawing consent may limit our ability to provide you with information about our services.
Implied Consent
In some circumstances, your consent may be implied based on your actions and the reasonable expectations in the circumstances.
7. How We Protect Your Personal Information
We implement appropriate physical, technical, and administrative safeguards to protect your personal information against unauthorized access, collection, use, disclosure, copying, modification, or disposal. These measures include:
- Secure servers and encrypted data transmission
- Access controls limiting who can view your information
- Employee training on privacy protection
- Regular security updates
8. Who We Share Your Information With
We do not sell your personal information to third parties.
We may share your personal information only in the following limited circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating our website or conducting our business, provided they agree to keep your information confidential
- Legal Requirements: When required by law, court order, or government authority
- Business Transfer: In the event of a merger, acquisition, or sale of business assets (with appropriate notice)
Any third parties who receive your personal information are required to protect it in accordance with privacy laws and our contractual requirements.
9. Retention of Personal Information
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:
- Active inquiries and ongoing sales processes: Until the inquiry is resolved or the sales process is complete
- Completed transactions: As required for business and legal purposes
- Marketing communications: Until you withdraw consent or unsubscribe
When personal information is no longer needed, it is securely destroyed or anonymized.
10. Your Privacy Rights
Under British Columbia’s Personal Information Protection Act, you have the right to:
Access Your Information
- Request access to your personal information in our possession
- Receive information about how your personal information has been used and disclosed
- We will respond to access requests within 30 days
Correction
- Request correction of any inaccurate or incomplete personal information
- We will make corrections and notify relevant third parties if necessary
Complaint Process
If you believe we have not complied with privacy laws, you may:
- Contact our Privacy Officer directly
- File a complaint with the Office of the Information and Privacy Commissioner for BC
Office of the Information and Privacy Commissioner for BC
Phone: 250-387-5629
Toll-free: 1-800-663-7867
Website: www.oipc.bc.ca
11. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve user experience and analyze website traffic. You can control cookie settings through your browser preferences.
12. Links to Other Websites
Our website may contain links to other websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of other websites.
13. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on our website with a new effective date. Significant changes will be communicated through appropriate means.
14. Questions and Contact
If you have any questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer using the contact information provided in Section 2.
Your Consent
By using our website and providing your personal information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.